A nice relaxed song, for a quiet Sunday. Today I’ve been baking lemon butterfly biscuits, working on a website design and listening to Ruby Goe – Badman.
I work for WDH and I built the responsive framework for the website, and I did a lot of the layout and design work too. It was a bit of design by committee, but most of it is my interpretation of what was wanted.
I’m so excited about this, I might even get to go to the award ceremony!
My latest project is live! I designed and built this website for Believe in Change Hypnotherapy in Wakefield. It runs on content management system WordPress, and is responsive – shrink your browser or view it on mobile and see how it looks!
I love a good t-shirt, especially if it’s a bit geeky. I also love Dr Who, and Star Wars, so I couldn’t resist this t-shirt from Qwertee. I’ve since bought 3 more from them in different designs, I think I’m a little bit obsessed.
My boyfriend Lee likes to call me the hobbit – because I’m short, not because I have scary feet! So you can imagine his delight when we came across this in Sainsbury’s a couple of months ago..
Lee and I went to visit my friend Guwinneth from The Craft Fantastic recently, and stopped by Collectormania while we we there. We didn’t manage to get any good photos of anything at Collectormania because it was just so busy you could barely breathe.
We went to the big shopping centre in Milton Keynes afterwards, and came across this metal predator statue! If we had the money it would have come home with us.
Having Sunday lunch in the sun with the lovely ladies guwinneth and Naomi from The Craft Fantastic.
We also went to the Leeds Zombie film festival again this year. My boyfriend made himself up as a zombie for the day! I know I’m biased, but I think his was the best costume of the day. He scared me good in the morning, jumping out on me as I walked down the stairs!
They had some good films on at the festival this year, I recommend Cockneys vs Zombies for a bit of turn off your brain fun, and Harold’s Going Stiff for a different, slower, and quite moving take on the zombie idea.
New rings from Regal Rose, and Hypnotic Topshop nail varnish from the Sisters of the New Moon collection last year.
Recent baking – both Mary Berry recipes! Sticky Cornish cake and Mary Berry’s scones.
See more of my photos on my flickr page
This is the fourth and final in my series of notes from the talks I attended at the eCommerce Expo in Manchester. I have also posted my notes from the Evolution of SEO talk, the Return on Investement (ROI) talk, and the Competitive Advantage in Email Marketing talk.
Angel Maldona – Search Broker
There are 2 types of buyers:
- Committed buyers that know what they want
- Browsers who want to see what you have
Committed buyers searches conversion rates are about 10% higher than those who are browsing.
Case Studies of Site Searches by Search Broker
Case Study – Tennis Point
Tennis Point are a company that sell many different brands on their website. Their menu has the option to select products by brand. They added a search function that displays a drop down while the user is typing with brand names and the brand logo.
If the user clicks the brand logo, it brings up the brands products – all in the same space, the user does not have to go to another page.
Case Study – Zara
Zara is a company selling clothes. Their website is very simple and basic, and their site search has no icons or auto complete. When the user clicks into the search box, the rest of the menu contracts, and a search icon appears next to it. Results start appearing underneath the search box when the user starts typing.
It all happens in the same space, not opening a new layer or page.
Cast Study – WAE+
WAE+ have a multi brand site selling everything. They have over 600 categories of products, and sell known and unknown brands. Their search box extends on click and the results appear in a layer over the page. Users can see the price information and add the product to the basket from this layer with no need to go to a new page.
Case Study – Meteor Eletrical
Meteor Electrical are an electrical trade company. They have an instant results page, with popular search suggestions. Icons appear where possible.
Humans make decisions based on emotions, so we need to think about adding expressive elements that match emotions into design. We like things we can interact with, and if we click something we want instant feedback that something is happening.
If the site is selling simple products with no variations than the user should be able to add them to the basket straight from the search results.
Different countries search differently and display different behaviours, eg people in the UK are more impulsive than China.